We all know that marketing is difficult, yet no-one has ever told you the step-by-step approach to marketing your own home care business. Using the very best, budget conscious marketing tools, we lay out for you exactly what you must do to win more business and become more profitable.
"If you are a home care company and passionate about succeeding, then this manual is a must! We have followed many of the instructions, which are well laid out and simple to follow, and they have led to a lot more business. The guys who wrote this are professionals, they understand how to market home care and I want to start doing more in this complete marketing system so that I can get more business. Well done!" Liam Donnelly, CEO, Sandra Cooney's Home Care
The Complete Marketing System for Home Care Companies to Generate Maximum Profits
All Successful Home Care Companies Share Two Key Objectives:
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Providing the Best Care for People at Home
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Making a Profit as a Reward for your Effort
A complete home care marketing plan with a difference – it is a complete marketing system, where you get the plan, the actions, the budget, the expected results and the way to measure the results and see the profits rolling in!
"A 207-page complete marketing system to boost your home care business, together with 70 action points to improve your home care business and 18 sample pieces of marketing collateral which you can start to use straight away."
- On page 121, learn all about blogs and how to use one effectively to get more home care clients
- On page 31, learn how small changes in how your run your home care company can affect patients’ wellbeing
- On page 177, discover the power of social media and how you can create groups and fan pages, yes, for the elderly as well!
- On page 43, start creating a message that will ensure your marketing is way more effective
- On page 127, you will be surprised how much you can do with your website so that when people looking for home care in your area find it, they will contact you straight away and the business will happen!
- On page 29, find out whether your prices are competitive on the home care market, and how to find out what other home care companies charge
- On page 198, see how you can track all your campaigns easily, so that you know what has worked, so that next year, you will become even more profitable
- On page 21, use a simple questionnaire to discover how to beat your competition and secure more patients
- On page 186, see how you can win more families who need help with looking after their elderly and get a sample sales process you can start using with your sales team tomorrow!
- On page 14, reveal who your customers really are – what issues matter most to the elderly you’ve been dealing with so far?
- On page 112, you will learn how to turn an exhibition stand into contacts collection supermachine so that every single cent spent on exhibitions is well worth it!
- On page 192, see a sample follow up email using persuasive language and start using it for generating more business!
- On page 35, find out how you could create profitable partnerships and where to find people who could introduce you to even more families with the elderly
- On page 54, learn how to set goals that will
- On page 195, set the right success metrics for your company which will make you much more successful in selling home care
- On page 24, discover which home care services could you sell more without increasing your marketing or sales cost at all
- On page 49, see which symptoms can lead to a failure in marketing home care, and how to beware them
- On page 64, create your own home care marketing plan which you can start implementing immediately
- On page 75, learn how you can advertise your home care services without spending a cent!
- On page 100 you will find samplle letters to priests, public health nurses or social workers who can refer your company to their clients and patients!
- On page 181, we will show you how to track your website performance, so that you know where every single click comes from!
Contents at a Glance
Step #1: Taking Stock of Your Home Care Business
1. How Would You Describe Customers of Home Care?
2. What Home Care Services Do You Offer?
3. Do You Know What Other Home Care Companies Offer?
4. Who Should You Target in Home Care?
5. Who Could You Partner with to Sell Home Care?
6. So What Makes Your Home Care Company So Special?
7. How Can You Make Profit from Home Care Services?
Step #2: Planning for Home Care Success
8. Setting Goals for Home Care Success
9. Creating Your Message
10. Creating Your Home Care Marketing Plan
Step #3: Implementing the Home Care Success Plan
11. Advertising Home Care Doesn’t Need to Be Expensive
12. Building Fortune Contacts in Home Care
13. Public Relations in Home Care Industry
14. Home Care Online Marketing
15. Selling Home Care Services Can Be Easy!
Step #4: Monitoring Your Home Care Success
16. What to Measure to Be Successful in Home Care?
17. Tracking Success of Individual Marketing Campaigns
For more information about Home Care Marketing Guide, email us now.
this home care manual is a must! - liam donnelly, sandra cooneys home care - 15/03/2010 19:17:03
"if you are a home care company and passionate about succeeding, then this manual is a must! we have followed many of the instructions, which are well laid out and simple to follow, and they have led to a lot more business. the guys who wrote this are professionals, they understand how to market home care and i want to start doing more in this complete marketing system so that i can get more business. well done!"
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